How Injuries Are Changing The Game Of Football’s Popularity

Source: usatoday.com | Re-Post Duerson Fund 9/24/2018 – 

Football is still the most watched sport in America, but is it on the way out? Players continue to leave the game over concussions and brain injuries.

As the National Football League begins its 99th season, it would be understandable for the league’s owners to feel a sense of relief, even optimism, about the year ahead. After all, many of the sport’s most pressing problems appear to have been patched over. But in pursuing short-term fixes that ignore long-term warning signs, the league might be setting itself up for a dramatic fall from grace.
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To be sure, the state of today’s NFL appears strong. The league found a solution of sorts for player protests over the national anthem, and the class action settlement over concussions remains intact, limiting teams’ financial exposure for decades of brain injuries and chronic traumatic encephalopathy (CTE) — the “industrial disease” that ultimately will afflict most longtime players. And for all the talk of declining television viewership, pro football remains America’s most-watched sport.

More broadly, the sport continues its outsized grip on the American imagination. At $14 billion in 2017 income, the NFL is about as big as the markets for soybean exports and craft beer. Yet pro football retains a cultural significance far out of proportion to its revenue. Suburban grandmothers do not don jerseys advertising the names of local microbrews, and there is no fantasy draft for soybean varieties.

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