‘Concussion’ Movie Script, Marketing Altered by Sony to Appease NFL

Orid Post bleacherreport.com | Re-Post Duerson Foundation 10/22/2015

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Many football fans are eagerly anticipating the December release of the film Concussion, which stars Will Smith, to see how it depicts Dr. Bennet Omalu’s quest to inform the NFL and greater public of the dangers of playing the sport. According to Ken Belson of the New York Times, observers may be underwhelmed by how critical the film is of the league.

Belson pointed to emails from Sony Pictures executives, which show the lengths to which the studio went to placate the NFL.
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“Smith is not anti-football [nor is the movie] and isn’t planning to be a spokesman for what football should be or shouldn’t be but rather is an actor taking on an exciting challenge,” Dwight Caines, the president of domestic marketing at Sony Pictures, wrote to fellow executives. “We’ll develop messaging with the help of NFL consultant to ensure that we are telling a dramatic story and not kicking the hornet’s nest.”

According to Belson, a lawyer for Sony also removed “most of the bite” from the film to avoid any sort of legal action by the NFL.

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